Forteriti analyzes player behavior, transaction history, and engagement patterns to estimate the incremental value that a bonus can generate. Instead of relying on fixed segmentation rules, the platform evaluates how different bonus offers are likely to influence future deposits, wagering activity, retention, and net gaming revenue for each individual player.
The minimal dataset required includes:
- user_id — unique player identifier
- deposit history — amounts, frequency, and recency of deposits
- bets and wins — wagering activity and outcomes
- bonus history — bonuses granted, redeemed, and their impact on player behavior
Additional data such as session activity, game preferences, and CRM engagement can further improve prediction accuracy and bonus optimization performance.